26/09/2017 18:30-19:30
101 Talk – Art in BITS
Public talk – Hosted by ArteVue – The Art Ecosystem and Alserkal Avenue – the hub for arts & creativity @ Nadi Al Quoz, Alserkal Avenue.
Text from FB event:
Social media and e-commerce platforms are changing the way we view and purchase art. Technology is changing behaviour of each of the players involved - from Artist to Collector - and further challenging the industry business model.
In this 101 Talk, Shohidul Ahad-Choudhury, Founder of ArteVue and ArtePrize, and Peter Goodwin, Founder of Mestaria, will explore the impact of technology in the world of Art in conversation with Reshma Mehra, Director of Communications, Alserkal Avenue.
Reproduced from 101 Talk – Art in BITS Facebook event page: https://www.facebook.com/events/
Quick notes:
Invisibility of digital tech in art industry, still very traditional in communication use. Art Collectors & technology, surprise at lack of integration
- notice that audience are using tech during talk, woman in front on laptop looking at FB messenger – others taking photos for instagram and posting live, is it social proof?
Instagram stats: 700m monthly users – 400m daily users, 1 in 19 use instagram. # usage, 40bn posts on Insta, 95m a day, 90% photos, 50% of art collector using insta 2x daily,
Art specific social media accounts that aren't instagram: Content Provider: E-Flux, Art Attack; Market Place: Paddle8, Saatchi Art, Art Stack, A, Artsy, Christies; Professional Services: PV (private View), Art Binder, ArtNet; Social: Instagram
Does having 'apps' or sites specific to the art market perpetuate the elitism of access to the arts or does it make it more accessible? I did not know of all these website... because I'm not a collector?
All this data regarding art and social media, feeds in to my practice of who has access to social media, is it class divided? is social media actually uniting class by bringing together bodies of people online that would not normally integrate their daily lives?
Gaming does this also, digital technologies are removing boundaries of race, location, class etc. or are they reenforcing them?
The Art Ecosystem –
Traditional – artist – gallery –collector – buyer
Enthusiast
The future – Artist interconnected – traditional will still exist.
allows the enthusiast to inform and immerse to become a collector
easier access via Instagram – allows access
are the galleries ready for it?
Is Instagram the answer? – no – simply. Namely social, #’s – shadow bans? – Love is top #, Follow, Instagood – most popular, Art = no17 – 287.4m
70% posts go unnoticed, Average engagement 1.1%, 10% of accounts are fake, algorithm dictates discovery page – must like art to see art on feed, Mainly advertising platform now – also used for fashion, music, etc. in their opinion - 70% go unnoticed... who is being overlooked? why do they still post. is it one person repetitively being over looked... imagine a person sitting and doing nothing but instagraming and going unseen
issues with curation and quality
no filter as any artist can upload
not for citation or circulation